I like to think of branding and brand photography as BFF’s. They pretty much go hand-in-hand. If you don’t have the right photos to tell your story and connect with your ideal clients and customers, you probably aren’t going to love the way your website looks or feels. And without clear branding, you won’t be able to create the photos you need to effectively tell your story and connect authentically.
Brand photography is one of the best investments you can make in your business. It can take you professional image to the next level, and it’s a powerful way to help you connect with your ideal clients and customers.
But before you start thinking about outfits, locations and props, you have to be clear on what your message is and who you’re trying to attract. Brand photography is not just about pretty photos. It’s about telling your audience who you are, what you do, and how you can help them all in the way you to be perceived.
My number one piece of advice to business owners looking to step up their visual content game? Focus on nailing down your branding before you focus on the photos.
I’m not just talking about having a pretty logo and color pallette. There is so much more to branding than that! Your brand is literally the foundation of your business.
Think of it this way, you wouldn’t try to build a house just by looking at a pretty picture of the outside. You need a plan! One that starts from the ground up and tells you where to put the walls, electrical, plumbing, windows, etc. Otherwise, you’re just building a pretty shell that doesn’t work on the inside.
The same thing goes for your brand. Without knowing your core mission, values, voice, and strategy, we are shooting in the dark when it comes to your brand photos (pun intended!)
Just like anything else in business, brand photography requires a good strategy in order to be effective. Once you’ve nailed down your branding, we can identify how and where you will be using your images and find creative ways to convey your brand story in a way that will differentiate yourself, establish consistency, and ultimately connect and convert.
4 Things you need to have figured out before considering brand photography are:
Your message and mission.
Why do you do what you do? What problem do you solve for your clients/customers? What is your message and how do you want to make people feel?
Your business values.
What guides your business and how you operate? How can you convey your values through your brand identity?
What do you sell, offer or do? What specific image needs do you have for your website, social media and marketing efforts? What action do you want your audience to take?
Your personal and client/customer identities.
How can you convey your personality through your branding? Who is your ideal client/customer? What kind of personality do they have? What are their values? What kind of community do they want to be a part of?
If you are thinking about investing in brand photography, but need some help with branding, an experienced brand designer like Grace + Vine Studios will help you lay the solid foundation your business needs to ensure you get the most out of your brand photos.