What is Personal Brand Photography?

An effective personal brand should attract ideal clients with similar values and passions, and create strong, authentic connections with your target audience. But in order to maintain the consistency necessary to grow a strong personal brand, you need authentic visual content and usually, you need lots of it.

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Personal Brand Photography is custom photography that captures the stories and the personality of your brand, and provides you with authentic visual content that you can use across in all avenues of marketing in your business.

We’re not just talking pretty headshots. It’s so much more! I mean, yes, it does include headshots because everyone needs a great headshot or two, but the main focus is documenting the stories behind your brand. The stuff people really want to know. Like, what it’s like to work with you, why you started your business in the first place, what your passionate about, and what they have in common with you.

It’s photos of YOU doing what you actually DO! It’s stock photos from your actual workspace with your own tools, supplies & products. Personal brand photography gives your audience a backstage pass to what’s most important to you, whether it’s hanging out with your kids, grabbing drinks with your besties or pruning your beloved houseplants. It’s specific, well thought out  imagery to support your newest product or upcoming launch. Ultimately, it’s imagery that genuinely reflects YOU, builds trust and strengthens your credibility and positioning as an expert.

Authentic photography plays a crucial role in delivering the personality of your brand.

The truth is, even if you’re posting amazing content, you won’t get the engagement you want and need unless you have the visual content to support it. And I know from experience that it’s hard to constantly come up with not just pretty images, but authentic images that make sense and represent your brand. In fact, I’ll bet that finding or creating visual content is sucking up a lot of your time and energy. Time and energy that could be better spent on actually running your business.

How amazing would it be to have an entire gallery of custom, authentic images that you can use anytime you need them. No more stressing over what you’re going to post every day, taking selfies everywhere you go, or endlessly hunting for stock images that actually match your brand.

Over the next few weeks I’ll be sharing a series of blog posts that highlight the importance of personal brand photography and how you can use it to grow personal brand and business. I’d love for you to tag along!

Coming up:

  • 4 Ways Authentic Visual Content Builds Trust
  • 6 Kinds of Photography That Will Help You Tell Your Brand Stories
  • Why You Need Personal Brand Photography
  • Should You Invest in Personal Brand Photography?