To help you market your services or products more effectively, there are several kinds of photography that can help by evoking emotion, showing value and taking your ideal client or customer behind the scenes. Below are the 6 kinds of photos that every brand should incorporate into their marketing strategy.
Lifestyle / Editorial
Creates a human connection by featuring people using your product or service. Lifestyle photos can feature you, your clients or models in order to convey a desired lifestyle.
Behind the Scenes
Captures you in your element and gives your audience a peek behind the curtain of creating your product or what it’s like working with you. It’s also a great way to share the stories and heart behind your brand and why you do what you do.
Stock photos are a staple for social media. These typically feature items and colors that are brand cohesive and help your audience imagine how great their life will be with your product or service in it.
People want to see the face behind your business. Styled headshots are usually in a real-life environment that relates to your brand. Similar to lifestyle photos, they capture you in your element and showcase your personality.
Standard Product Photography
Simple, crisp and well lit images of your products that show exactly what they look like. Often with a clean neutral background and photographed by itself.
Styled Product Photography
Styled product photography features your products in an environment that allows your audience to envision your product in their life. By giving context to the product’s size, and real life uses you give it personality and are able to convey the quality of the item.
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