In my experience, creative business owners tend to have a few common curses. One of those is over-thinking. I recently spoke at a workshop for wedding vendors where I had the opportunity to meet and talk with several people about the power of visual personal branding. It was a great experience! Going in, I thought that the most important thing I would be educating people about was why they need unique visual content and how it would help up-level their businesses. But it turns out, the the most common struggle people were voicing was overwhelm and how to just start! They generally understood the importance of having custom brand & product photos, but they found themselves overthinking it and perpetually putting it on the back burner. So today I'm giving all my fellow creatives (or anyone who struggles with over-thinking) 4 steps to stop over-thinking and start setting goals.
Acknowledge negative thinking.
In order to stop over-thinking, you have to realize you’re doing it. Everyone over thinks sometimes, but if you find yourself feeling stuck or obsessing over an idea, take a step back and and identify your negative thoughts so you can address them.
- Increase endorphins.
We often find ourselves over-thinking when we’re feeling drained, burnt-out or overworked. When you exercise, whether it’s yoga, running, or even just a leisurely walk, you’re only focused on the current activity which gives your brain a break. Clearing your mind and releasing some stress-reducing endorphins will help you feel refreshed and ready to take action.
- Switch into problem-solving mode.
I tend to overthink things when I’m feeling overwhelmed. Start by brain-dumping all the thoughts and ideas that are swirling around in your head. Then prioritize and organize them into action steps. You’ll probably find that a lot of the thoughts you’re having have no place on the list at all, and that’s ok! Clear out the weeds and you’ll gain more clarity.
- Give yourself grace.
Overthinking is a classic symptom of fear. I’ll be the first to admit, I’m my own worst critic. I’m so incredibly hard on myself and easily fall into negative self talk if I’m not careful. So consider the advice you’d give a friend or loved one when you’re feeling fearful of messing up or making the wrong choice. There’s no such thing as failure, just opportunities to learn and grow. Taking action, even if it doesn’t go the way you’d like, is better than doing nothing! You can’t move forward if you’re not willing to take a risk and give yourself grace.
Overthinking happens to everyone at some point. But if you have a plan to deal with it, you can prevent a lot of the negative, anxious & stressful thinking and get back to being productive!
If you're struggling to get your footing when it comes to telling your brand story, getting consistent on social media or just wrapping your brain around a content calendar, I'd love to help! Schedule a consult call here and let's chat!
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